Winnipeg Police Association Kicks-Off the Cool 2BE Kind Campaign


WINNIPEG, MB: Maurice (Moe) Sabourin, President, Winnipeg Police Association (WPA) is pleased to announce the 9th annual Cool 2Be Kind campaign is now underway.


Cool 2Be Kind was created by the WPA and helps to teach students in grades K-8 the value of being kind to others and making positive choices in school and in life.


Students and educators are invited to submit a Kindness project proposal for their school with the opportunity to receive funding in the amount of $500 to see their project come to life. “As each school Kindness project is designed by students and educators to meet the specific needs of the students, it has a much greater chance of making an impact,” said Maurice Sabourin, President, WPA.


Over the past eight years, the Cool 2Be Kind campaign has funded 201 school Kindness projects totalling $100,500.

Cool 2Be Kind Co-Chairs are The Hon. Heather Stefanson, Minister of Families, Province of Manitoba, and Kevin Klein, City Councillor for Charleswood-Tuxedo-Westwood. The Celebrity Chair is Brody Jackson, Host of the Morning Show on QX 104 FM.


The Winnipeg Police Association believes teaching students the benefits of kindness is a positive, pro-active approach. “We want young people to experience the power of kindness,” said Sabourin. “Being kind to others benefits everyone and is a recipe for happiness and success in life.”



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